Flex Pilates
View live site
Wellness studio
March 2025
Branding
/ Website
The challenge
Flex Pilates thrived with its first studio, but needed a cohesive, strategically aligned brand identity to stand out in a crowded market as it opened a second location. They wanted to project both sophistication and approachability, appealing to a clientele that values personalised attention, top-notch instruction, and a sense of community.
How we solved it
We developed a refined brand identity and website that balanced high-end luxury with a warm, inclusive tone. Drawing on Flex’s core values—excellence, authenticity, community, empowerment, and inclusivity—we used clean, modern visuals and intimate messaging to showcase their expert-led small group and private sessions. The result is a brand that resonates with busy professionals, wellness-focused parents, and fitness enthusiasts alike, positioning Flex Pilates as a go-to destination for elevated, transformative Pilates in London.
Flex Pilates
View live site
Wellness studio
March 2025
Branding
The challenge
Flex Pilates thrived with its first studio, but needed a cohesive, strategically aligned brand identity to stand out in a crowded market as it opened a second location. They wanted to project both sophistication and approachability, appealing to a clientele that values personalised attention, top-notch instruction, and a sense of community.
Flex Pilates thrived with its first studio, but needed a cohesive, strategically aligned brand identity to stand out in a crowded market as it opened a second location. They wanted to project both sophistication and approachability, appealing to a clientele that values personalised attention, top-notch instruction, and a sense of community.
Flex Pilates thrived with its first studio, but needed a cohesive, strategically aligned brand identity to stand out in a crowded market as it opened a second location. They wanted to project both sophistication and approachability, appealing to a clientele that values personalised attention, top-notch instruction, and a sense of community.
The solution
We developed a refined brand identity and website that balanced high-end luxury with a warm, inclusive tone. Drawing on Flex’s core values—excellence, authenticity, community, empowerment, and inclusivity—we used clean, modern visuals and intimate messaging to showcase their expert-led small group and private sessions. The result is a brand that resonates with busy professionals, wellness-focused parents, and fitness enthusiasts alike, positioning Flex Pilates as a go-to destination for elevated, transformative Pilates in London.
We developed a refined brand identity and website that balanced high-end luxury with a warm, inclusive tone. Drawing on Flex’s core values—excellence, authenticity, community, empowerment, and inclusivity—we used clean, modern visuals and intimate messaging to showcase their expert-led small group and private sessions. The result is a brand that resonates with busy professionals, wellness-focused parents, and fitness enthusiasts alike, positioning Flex Pilates as a go-to destination for elevated, transformative Pilates in London.
We developed a refined brand identity and website that balanced high-end luxury with a warm, inclusive tone. Drawing on Flex’s core values—excellence, authenticity, community, empowerment, and inclusivity—we used clean, modern visuals and intimate messaging to showcase their expert-led small group and private sessions. The result is a brand that resonates with busy professionals, wellness-focused parents, and fitness enthusiasts alike, positioning Flex Pilates as a go-to destination for elevated, transformative Pilates in London.
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South