The Weird Years
Spotify
Wellness studio
March 2025
Branding
The challenge
Lydia wanted a bold yet relatable brand identity that captured the chaos, humor, and vulnerability of this stage of life, often blamed on Saturn’s return. Without a clear visual direction, her podcast risked blending into the crowded podcasting landscape and losing the edge that sets it apart.
How we solved it
We began with a brand strategy workshop to define Lydia’s signature blend of introspection and wit. The resulting identity is unapologetically raw—using playful typography, bold colour contrasts, and a nod to cosmic mysticism. We crafted a brand that resonates with its audience and brings “The Weird Years” to life in a delightfully off-kilter way.
The Weird Years
Spotify
Wellness studio
March 2025
Branding
The challenge
Lydia wanted a bold yet relatable brand identity that captured the chaos, humor, and vulnerability of this stage of life, often blamed on Saturn’s return. Without a clear visual direction, her podcast risked blending into the crowded podcasting landscape and losing the edge that sets it apart.
Lydia wanted a bold yet relatable brand identity that captured the chaos, humor, and vulnerability of this stage of life, often blamed on Saturn’s return. Without a clear visual direction, her podcast risked blending into the crowded podcasting landscape and losing the edge that sets it apart.
Lydia wanted a bold yet relatable brand identity that captured the chaos, humor, and vulnerability of this stage of life, often blamed on Saturn’s return. Without a clear visual direction, her podcast risked blending into the crowded podcasting landscape and losing the edge that sets it apart.
The solution
We began with a brand strategy workshop to define Lydia’s signature blend of introspection and wit. The resulting identity is unapologetically raw—using playful typography, bold colour contrasts, and a nod to cosmic mysticism. We crafted a brand that resonates with its audience and brings “The Weird Years” to life in a delightfully off-kilter way.
We began with a brand strategy workshop to define Lydia’s signature blend of introspection and wit. The resulting identity is unapologetically raw—using playful typography, bold colour contrasts, and a nod to cosmic mysticism. We crafted a brand that resonates with its audience and brings “The Weird Years” to life in a delightfully off-kilter way.
We began with a brand strategy workshop to define Lydia’s signature blend of introspection and wit. The resulting identity is unapologetically raw—using playful typography, bold colour contrasts, and a nod to cosmic mysticism. We crafted a brand that resonates with its audience and brings “The Weird Years” to life in a delightfully off-kilter way.
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South
A wife & husband design studio that creates killer brands and premium websites.
© 2025 Fifteen South